Client Saint-Gobain recently announced the opening of a new pavilion equipped with solar panels at the Broad Meadow Brook Conservation Center in Worcester, Mass. Unlike most standard charitable initiatives, this one required strategic messaging that sensitively positioned the company’s past oversight as the launching pad for today’s community donation.
BG Public Relations client Harcum College was featured on Philly.com’s Neighbors blog for a piece on the two-year college’s progress since 2007.
Yesterday, the Philly Ad Club honored Chairman & Chief Creative Officer Berny Brownstein as a Mover and Shaker in the Greater Philadelphia Communications Industry. For those who couldn't make the event, here is the speech Berny shared with everyone in attendance:
Philadelphia agency translates wealth of consumer brand experience into helping business-to-business companies differentiate their image
When it comes to social media, statistics show that women are the prime users. But a new, growing trend within this realm is the concept social media sites just for men.
One woman’s quest to squish the agency bug.
Have you been following along with Erin’s PR Insider articles this week? Her final article for PRWeek advocates for the importance of investing in research to ensure a successful PR campaign.
In the second installment of her series for PRWeek, Erin suggests we change the conversation and value social media for its ability to make a first impression on a potential new customer.
We have some good news to start off 2012! Our own Erin Allsman is currently featured on the PRWeek homepage for her series of articles appearing this week as part of PRWeek’s “PR Insider” column.
On the heels of securing several new integrated, public relations and social media clients, nine staff are joining BG this fall.
"These hires bring fresh thinking and valuable experience that will complement the marketing programs of our newest clients," said Marc.
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